Friday, January 27, 2012
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SVARnet - Shared Video Advertisement Revenue Minimize
Brings free high quality video content to the diving community through a network of dive websites or forums. The video podcasts are accompanied by advertisement.
All advertisement revenue is shared with SVARnet websites, resellers, and video content providers.  More information about the concept, roles of advertisers, websites, resellers and videographers can be found in the SVARnet presentation

For more information on advertisement options and rates, ask your reseller or contact Liesbeth@SubmergeProductions.com

   
The concept of SVARnet Minimize
 
Advertising the classic way via ads in magazines, or banners on websites is good. Everyone does it. But SVARnet is better. Today, people want to have instant access to information. They prefer watching a 10 minute video to reading an article in a magazine or looking at still pictures on the web. This is where SVARnet comes in. And our unique concept is simple:
Free for everyone - Users don't have to pay to get access to view video podcasts about diving. They can watch their favorite video again and again for free!
Participation of multiple websites - The diving community is relatively small.  Most, if not all diving websites don't have the number of visitors to be interesting for large advertisement budgets.  On the other hand, small advertisement budgets only reach so far as the relatively limited user base of one website. If you as an advertiser want to reach more people, you have to contact different websites, work with different standards, and adjust to different terms and conditions. Not with SVARnet. One partner, one contract, multiple websites and lots of visibility.
 A database driven video player - the SVARplayer is a flash web player/portal that can easily be embedded into any website.  To the visitor it looks like the player is part of the website.  They don't have to leave the website.  But the player actually runs on powerful SVARnet web servers.  This also means that the websites don't have to invest in bandwidth or storage. SVARnet will make sure that the bandwidth is there to handle large volumes of concurrent users. No frustrations of slow downloading speeds.
Advertisement options - The player contains rotating banners displaying advertisement.  It also features video ads, such as pre-rolls and mid-rolls. Advertisers have a choice on how they want to display their company, product or service. They can update banners, change promotional messages, and insert temporary banners. And all of this on a weekly basis. Flexibility indeed!
Content - The SVARnet network offers multiple channels.  We currently have "Diving adventures", "Dive Destinations", "Interviews", "Equipment reviews" and a local channel "Benelux Diving" (Belgium Netherlands Luxemburg).  More channels will follow. The channels are filled with podcasts from different videographers, all of them professionally made. Advertisers can pick which channel they want to advertise on, and which public they want to reach!
   
How can you ... Minimize
Promote your products or services through targeted advertising and access multiple websites and forums all through just one partner?
Use
first class video podcasts as a means of spreading your message?
Have a flexible solution where you control your
advertisement budget?
The answer is advertisement with SVARnet!
   
What the Statistics say Minimize

It is widely recognized that active divers look around on the internet and watch video’s about diving. They use evenings, free time in the weekend and lunch breaks to quickly grab the latest information about diving. Our latest survey, in cooperation with Taucher.Net, done in April 2009 and over 1820 divers, backs this up. 

            93% of the divers watch video podcasts
      80% does so through the internet
      70% watches video podcasts during the evening and in the weekend
      90% spend 1 to 2 hours per week watching video podcasts
      60% is interested in watching product reviews and testing
(ref: Taucher.Net survey, April 2009)

 

   
Visibility of your advertisement Minimize

 

With the brand new SVARnet concept, your advertisement will be shown on every website that subscribes to the channel you’ve selected to advertise on. Your product, service or website can be shown to people all over the world!

Maximize the impact of your advertisement budget!

Reach more people with a rotating banner on SVARnet for
only a fraction of the cost of a dive magazine
advertisement but with better results!
 

 The SVARnet concept, just launched, has already 4 major websites who have committed to their cooperation. Tauchernet is with 120.000 registered users the biggest website in Europe with regards to diving. Submerge Productions, home of a group of Belgian technical divers, shows all podcasts of the SVARnet Network. Lastly, the largest Belgian dive website, Duiken.be, has committed to working with SVARnet for all of their video content. For an updated list of participating websites, please visit www.SVARnet.com.

More websites will follow shortly, enlarging your potential client base exponentially!

 

   
 
 
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